I was back at it again last week, sitting in a conference room with a group of biochemists and engineers. Explaining that I am a chemical process engineer in pharma, who runs an advertising/PR agency.
Always surprised at the incredulous looks, I have learned to be prepared to deliver my crusade speech – [ Click Title for Full Article ]
Not The Super Bowl…But…Almost As Great: Holiday Ads Are Here! And it’s not too late to get on Santa’s Nice List
I’m that girl. The one that watches football with the guys. Hates to be in the kitchen washing dishes and gossiping when there’s a game on. But secretly I also LOVE commercials. And it [ Click Title for Full Article ]
It was a strange moment. A colleague said to me last week: “Someone told me that I should become more of a “b*tch” to really make it in the business world. They say I’m just too nice.”
I turned so fast I almost swerved across the yellow line (yes,I was driving), to deliver my answer: [ Click Title for Full Article ]
September, 2017 – McDay is pleased to announce the publication of another article, pitched and drafted by our technical PR staff and writers, alongside a talented CRB Consulting Engineers and GSK group of engineers.
The two organizations collaborated on a project to establish a baseline value for carbon emissions contributions in the biopharma area, and identify [ Click Title for Full Article ]
Innovative Solution Wins SPARK Social Enterprise and Ireland’s Best Young Entrepreneur Competition
WILMINGTON, Delaware, September 19, 2017 – When Lisa Marie Clinton had the first glimmer of an idea for her educational platform, Avail, building a global business was the furthest thing from her mind. An experienced tutor with a background in applied behavior [ Click Title for Full Article ]
Expertise.com has chosen McDAY as one of the Top PR firms in Philadelphia. Out of 386 PR firms in the Philadelphia area, McDAY was chosen for its outstanding reputation, credibility, and experience. One other criteria that made us very proud – Availability. As Expertise puts it, top scores for “Availability” were given for firms that [ Click Title for Full Article ]
Nearly a Sweep…
Not the World Series. That came down to the last second of a seventh game.
But, our client, iBio? We gave them a no-hitter and a sweep this month.
Pharmaceutical Manufacturing featured iBio’s CMO facility and story on their cover for October.
And BioPharm International published a 2500 word e-book on plant-made [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
I do not often combine business and technical reading with my relaxation reading. Rise of the Rocket Girls, The Women Who Propelled Us, From Missiles to the Moon to Mars, by Nathalia Holt, was a crossover read for me as I do not often combine business and technical reading with relaxation reading. But Rocket Girls should [ Click Title for Full Article ]
I was visiting one of my favorite little-known museums, the Chemical Heritage Museum, located in the historic district of Philadelphia a few months ago. I found myself reading and then re-reading a small exhibit description, struck by the following statement:
The MYSTERIOUS PHENOMENON of electricity fascinated 18th century natural philosophers (whom we might now [ Click Title for Full Article ]
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]
November 2, 2015 – Philadelphia – The Beck Group will be unveiling the newest virtualization tool for manufacturing design, at the Annual ISPE meeting next week in Philadelphia. “Early facility design and process integration decreases time to market,” says Steve Springer, Director, Beck Group. The current planning and design process for new and retrofit manufacturing projects [ Click Title for Full Article ]
October 8, 2015, Castlebar, County Mayo: Susan Stipa, president of McDAY, will be hosting a lunchtime Q&A sesssion for inc60, at the Innovation Business Centre in Castlebar, County Mayo this Friday, October 9, 2015. Called “First Steps for Doing Business in the US,” participating companies will receive expert guidance and learn how to navigate the [ Click Title for Full Article ]
September 22, 2015, Philadelphia, PA: The Irish American Business Chamber Network is announcing a breakfast panel discussion on October 7th, at the Union League in Philadelphia. Sign up is at http://tinyurl.com/pxmjutc
This distinctive symposium provides local pharmaceutical and biotechnology innovators direct access to industry leaders with experience in preparing companies for the scientific, logistical, manufacturing [ Click Title for Full Article ]
You know you are a certain age when you ask someone if they remember “Where’s the Beef?” ad campaign and they smile. If you are too young to remember it, check it out here; it still cracks me up:
The woman in the famous Wendy’s commercial was Clara Peller, who was 81 when the [ Click Title for Full Article ]
August 2015 – Congratulate Gerard Creaner, CEO of GetReSkilled for continuing to define the conversation around Quality Culture in the world of pharmaceuticals. While FDA has been focused on developing metrics to define quality, there has been surprisingly little attention paid to the quality metrics around the People Factor, which author Gerry Creaner shows is related [ Click Title for Full Article ]
I came across this interesting article on scientific journalism, Writing for a Scientific Audience recently:
It made me think about how scientists learn to express complicated subjects for those outside their own disciplines. In college, one of the best things about majoring in the sciences was forgoing long essays on “My Favorite Place on Campus” [ Click Title for Full Article ]
Summer, 2015 – McDAY’s staff meetings in June were held all over the area. The newest member of the McDAY team, Christine Buek, VP Technical Accounts, and President Susan Stipa regularly meet while jogging, and the two also met with Kathleen Kenneally, Account Manager, at Tir Na Nog in Philadelphia, prior to the Irish American Business Chamber end of year [ Click Title for Full Article ]
July 23, 2015 – The IVT Statistics in Validation conference was held June 23rd and 24th at the DoubleTree Hilton in Philadelphia, PA, sponsored by a McDAY client, Kneat Validation Lifecycle Software. Regulators worldwide are accelerating the use of statistical principles and increasing their expectations of industry to implement and use data efficiently within the [ Click Title for Full Article ]
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]