I was back at it again last week, sitting in a conference room with a group of biochemists and engineers. Explaining that I am a chemical process engineer in pharma, who runs an advertising/PR agency.
Always surprised at the incredulous looks, I have learned to be prepared to deliver my crusade speech – [ Click Title for Full Article ]
This Fourth of July, I set off some fireworks of my own. Rather than cozying up on a blanket and watching the sky light up with friends, I spent my evening packing up my Nissan Altima and sending out those final “I’ll see you soon!” texts. The next morning I crawled out of bed, made [ Click Title for Full Article ]
I had the pleasure of meeting Susan Stipa, the President of McDAY, a year and a half ago in Asheville, NC during a trip to support a dear friend running a marathon. Full transparency, we were not participating in the race! However, we were slinging waters and protein bars with the best of them. We [ Click Title for Full Article ]
As a marketing and English major at the University of Maryland, the opportunity to intern at McDAY over summer seemed almost too good to be true. An internship that combined both of my majors, offered experience I never expected to gain as a rising junior; with the ability to have flexible hours and sit in [ Click Title for Full Article ]
Not The Super Bowl…But…Almost As Great: Holiday Ads Are Here! And it’s not too late to get on Santa’s Nice List
I’m that girl. The one that watches football with the guys. Hates to be in the kitchen washing dishes and gossiping when there’s a game on. But secretly I also LOVE commercials. And it [ Click Title for Full Article ]
It was a strange moment. A colleague said to me last week: “Someone told me that I should become more of a “b*tch” to really make it in the business world. They say I’m just too nice.”
I turned so fast I almost swerved across the yellow line (yes,I was driving), to deliver my answer: [ Click Title for Full Article ]
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
To Teach Our Girls
How to Encourage Bravery and
Get More Engineers Alongside Us
When we teach girls to be brave, and have a supportive network cheering them on, they will build incredible things. I see this every day at McDAY.
Reshma Saujani is the founder of Girls Who Code, and her [ Click Title for Full Article ]
Mother’s Day is not just the ‘mother of all mail days’ as proclaimed by Jerry Seinfeld’s arch nemesis, Newman. It’s Mother’s Day! Our day to celebrate our moms and show gratitude for everything they have done, and continue to do, for us. I went around the office and asked some of my co-workers to share [ Click Title for Full Article ]
This past Sunday, an average of 111 million people tuned in to watch the big game. Some rooting for the underdog Falcons to win – their last visit to the championships having been in 1999. Others cheering on the always dominating Patriots. But if you were like us, you were there for the commercials.
We [ Click Title for Full Article ]