Mother’s Day is not just the ‘mother of all mail days’ as proclaimed by Jerry Seinfeld’s arch nemesis, Newman. It’s Mother’s Day! Our day to celebrate our moms and show gratitude for everything they have done, and continue to do, for our us. I went around the office and asked some of my co-workers to [ Click Title for Full Article ]
This past Sunday, an average of 111 million people tuned in to watch the big game. Some rooting for the underdog Falcons to win – their last visit to the championships having been in 1999. Others cheering on the always dominating Patriots. But if you were like us, you were there for the commercials.
We [ Click Title for Full Article ]
Tis’ the season to appreciate a really good, old-fashioned holiday commercials! Picture sitting around your living room with your friends and family, the smell of a wood-burning fire and pine needles, and then, a brilliantly colored red Coca-Cola slogan and Santa Claus grace your T.V. screen. Coke, notorious for their catchy jingles and upbeat vibes, [ Click Title for Full Article ]
It doesn’t matter if you work in a lab and studied chemistry in college, or if you work in finance and have never touched a scientific journal in your life, everyone thinks science is cool.
As the print industry has made its slow and sad decline, scientific outlets have turned to the web to reach [ Click Title for Full Article ]
Headstrong: 52 Women Who Changed Science and the World
By: Rachel Swabyis
Broadway Books, April 7, 2015
There’s a phrase we use here at McDAY called “creatively scientific”. It’s our way of adding personality to our science-speak.
Headstrong: 52 Women Who Changed Science-and the World, by Rachel Swabyis a non-fiction novel that demonstrates “creatively scientific” [ Click Title for Full Article ]
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
I do not often combine business and technical reading with my relaxation reading. Rise of the Rocket Girls, The Women Who Propelled Us, From Missiles to the Moon to Mars, by Nathalia Holt, was a crossover read for me as I do not often combine business and technical reading with relaxation reading. But Rocket Girls should [ Click Title for Full Article ]
I was visiting one of my favorite little-known museums, the Chemical Heritage Museum, located in the historic district of Philadelphia a few months ago. I found myself reading and then re-reading a small exhibit description, struck by the following statement:
The MYSTERIOUS PHENOMENON of electricity fascinated 18th century natural philosophers (whom we might now [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]