When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
I was visiting one of my favorite little-known museums, the Chemical Heritage Museum, located in the historic district of Philadelphia a few months ago. I found myself reading and then re-reading a small exhibit description, struck by the following statement:
The MYSTERIOUS PHENOMENON of electricity fascinated 18th century natural philosophers (whom we might now [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]
June 1, 2015 – McDAY president Susan Stipa was pleased to unveil the company’s new website today.
“McDAY targets a completely unique niche, focusing on highly technical clients in the pharmaceutical, biotech, chemical, and oil/gas industries. We have a 27 year history in the process industries and life sciences and are pleased that our website showcases our [ Click Title for Full Article ]
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
On a walk with my 12-year-old golden retriever, a fellow stroller stopped to pet him and as we waved goodbye, said, “always nice to meet another dog person.” That got me thinking about how certain terms bring to mind certain attributes. If this stranger and I had met without the leash attached to my wrist, [ Click Title for Full Article ]
Scientists and writers? The two professions bring to mind images that, initially, feel completely at odds – test tubes and laboratories versus pens and computers, equations and logic versus language, dialogue and creative use of adjectives, for example. Dare I say safety glasses versus reading glasses?
This is a chasm that has always seemed much [ Click Title for Full Article ]