I was back at it again last week, sitting in a conference room with a group of biochemists and engineers. Explaining that I am a chemical process engineer in pharma, who runs an advertising/PR agency.
Always surprised at the incredulous looks, I have learned to be prepared to deliver my crusade speech – [ Click Title for Full Article ]
September, 2017 – McDay is pleased to announce the publication of another article, pitched and drafted by our technical PR staff and writers, alongside a talented CRB Consulting Engineers and GSK group of engineers.
The two organizations collaborated on a project to establish a baseline value for carbon emissions contributions in the biopharma area, and identify [ Click Title for Full Article ]
Mother’s Day is not just the ‘mother of all mail days’ as proclaimed by Jerry Seinfeld’s arch nemesis, Newman. It’s Mother’s Day! Our day to celebrate our moms and show gratitude for everything they have done, and continue to do, for us. I went around the office and asked some of my co-workers to share [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
I do not often combine business and technical reading with my relaxation reading. Rise of the Rocket Girls, The Women Who Propelled Us, From Missiles to the Moon to Mars, by Nathalia Holt, was a crossover read for me as I do not often combine business and technical reading with relaxation reading. But Rocket Girls should [ Click Title for Full Article ]
I was visiting one of my favorite little-known museums, the Chemical Heritage Museum, located in the historic district of Philadelphia a few months ago. I found myself reading and then re-reading a small exhibit description, struck by the following statement:
The MYSTERIOUS PHENOMENON of electricity fascinated 18th century natural philosophers (whom we might now [ Click Title for Full Article ]
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
Scientists and writers? The two professions bring to mind images that, initially, feel completely at odds – test tubes and laboratories versus pens and computers, equations and logic versus language, dialogue and creative use of adjectives, for example. Dare I say safety glasses versus reading glasses?
This is a chasm that has always seemed much [ Click Title for Full Article ]