When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
It doesn’t matter if you work in a lab and studied chemistry in college, or if you work in finance and have never touched a scientific journal in your life, everyone thinks science is cool.
As the print industry has made its slow and sad decline, scientific outlets have turned to the web to reach [ Click Title for Full Article ]
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]
November 2, 2015 – Philadelphia – The Beck Group will be unveiling the newest virtualization tool for manufacturing design, at the Annual ISPE meeting next week in Philadelphia. “Early facility design and process integration decreases time to market,” says Steve Springer, Director, Beck Group. The current planning and design process for new and retrofit manufacturing projects [ Click Title for Full Article ]
October 8, 2015, Castlebar, County Mayo: Susan Stipa, president of McDAY, will be hosting a lunchtime Q&A sesssion for inc60, at the Innovation Business Centre in Castlebar, County Mayo this Friday, October 9, 2015. Called “First Steps for Doing Business in the US,” participating companies will receive expert guidance and learn how to navigate the [ Click Title for Full Article ]
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
On a walk with my 12-year-old golden retriever, a fellow stroller stopped to pet him and as we waved goodbye, said, “always nice to meet another dog person.” That got me thinking about how certain terms bring to mind certain attributes. If this stranger and I had met without the leash attached to my wrist, [ Click Title for Full Article ]