I was back at it again last week, sitting in a conference room with a group of biochemists and engineers. Explaining that I am a chemical process engineer in pharma, who runs an advertising/PR agency.
Always surprised at the incredulous looks, I have learned to be prepared to deliver my crusade speech – [ Click Title for Full Article ]
Philadelphia, PA, July 19, 2018 — McDAY, Philadelphia-based Technical Public Relations and Advertising Agency, has announced last month a new and exciting addition to its chemical and biologics client portfolio: Belchim Crop Protection USA (Belchim). Belchim is the largest independent global producer of agrochemical and biological products.
Belchim Crop Protection USA recently opened a U.S. [ Click Title for Full Article ]
McDay President Susan Stipa Selected as
2018 Irish Echo Small Business 50 Honoree
Philadelphia, PA – April 30, 2018– McDAY, a strategic marketing communications firm based in Center City, Philadelphia, today announced that its president, Susan Stipa, has been named to Irish Echo’s 2018 Small Business 50 list. The Irish Small Business 50 recognizes entrepreneurs [ Click Title for Full Article ]
I had the pleasure of meeting Susan Stipa, the President of McDAY, a year and a half ago in Asheville, NC during a trip to support a dear friend running a marathon. Full transparency, we were not participating in the race! However, we were slinging waters and protein bars with the best of them. We [ Click Title for Full Article ]
It was a strange moment. A colleague said to me last week: “Someone told me that I should become more of a “b*tch” to really make it in the business world. They say I’m just too nice.”
I turned so fast I almost swerved across the yellow line (yes,I was driving), to deliver my answer: [ Click Title for Full Article ]
September, 2017 – McDay is pleased to announce the publication of another article, pitched and drafted by our technical PR staff and writers, alongside a talented CRB Consulting Engineers and GSK group of engineers.
The two organizations collaborated on a project to establish a baseline value for carbon emissions contributions in the biopharma area, and identify [ Click Title for Full Article ]
Innovative Solution Wins SPARK Social Enterprise and Ireland’s Best Young Entrepreneur Competition
WILMINGTON, Delaware, September 19, 2017 – When Lisa Marie Clinton had the first glimmer of an idea for her educational platform, Avail, building a global business was the furthest thing from her mind. An experienced tutor with a background in applied behavior [ Click Title for Full Article ]
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
Expertise.com has chosen McDAY as one of the Top PR firms in Philadelphia. Out of 386 PR firms in the Philadelphia area, McDAY was chosen for its outstanding reputation, credibility, and experience. One other criteria that made us very proud – Availability. As Expertise puts it, top scores for “Availability” were given for firms that [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]