I was back at it again last week, sitting in a conference room with a group of biochemists and engineers. Explaining that I am a chemical process engineer in pharma, who runs an advertising/PR agency.
Always surprised at the incredulous looks, I have learned to be prepared to deliver my crusade speech – [ Click Title for Full Article ]
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
McDAY, a PDE member company specializing in technical PR and marketing for life sciences and the chemical industry, recently attended PepTalk, Protein Science Week in San Diego to help launch a new chromatography column for Gore’s PharmBIO division. Gore is the same company that keeps us warm and dry w/ GoreTex(R), and their PharmBio division [ Click Title for Full Article ]
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]