De Lage Landen
De Lage Landen (“DLL”), the leasing arm of global bank Rabobank, hired McDAY to design numerous global campaigns in 2007. To this day, the McDAY-designed “Many Shades of Blue” campaign is used throughout the company’s marketing. Many Shades of Blue was the original theme for a 3Dimensional campaign, using highly targeted direct mail and email outreach. Beautifully wrapped gifts such as chocolate covered blueberries, a “blues” CD of music, and blue origami birds were mailed to CFOs in the copier industry to generate interest and excitement for the Office Technology Group. A global Welcome package for leasing clients was developed and used throughout the company as well. A daily video screened “Clear Focus” video campaign kept McDAY writers extremely busy, as this client wanted fresh content generated daily on Leasing News, Employee News, Vendor News, and Something Humorous. Cameras and later, video cameras, were sent out to DLL clients requesting shots of their client’s offices and employees, tying the internal DLL sales teams closer to their clients.
Having worked with the team at McDAY in previous roles, the new Chief Marketing Officer at Freedom Mortgage called us in during week one of her new role.
McDAY worked with an existing gold “eagle” theme and recommended a refreshing use of black and white photography with a bright splash of a red/white flag, which immediately updated the Freedom Mortgage imagery. We produced multiple brochures for a variety of market segments for the company.
Our response time on finalizing brochures for three different products was given great feedback: “McDAY has a terrifically easy team to work with, even under pressure.”
Client Confidential – A Florida-based Insurance company sought out McDAY to help them expand their SEO reach and improve their Pay Per Click traffic after expanding their offices in California and Washington State.