JW Pepper launched a new division, Pepper Fundraising, to add another service for their existing sheet music business and client base of music teachers and to expand their base of business to sports teams and daycares. McDAY recommended using PR to develop the new product, which at the time of McDAY’s hire, was too new to have clients that could be used as examples. Despite this, using over 50 different pitches, McDAY was able to get coverage for Pepper Fundraising in dozens of music and sports publications, including Flute Talk, Mom’s Team, Team Insight (November 2014), and a spot on Candy O’Terry’s Morning MAGIC 106.7, WMJX out of Boston.
This luxury dog feeder, which prevents spills from hitting the hardwood floors for its target high-income homeowners, needed a sprucing up of marketing tactics to further connect with potential clients in a fun, yet meaningful way. Every ad looked the same – attractive senior citizens participating in golf or having drinks out on the patio – but had too much clutter and thus, no senior living company stood out.
McDAY developed a Twitter avatar, a neighborhood dog, who tweeted gossipy facts about his puppy, cat, and human neighbors on a regular basis, supplementing the more mundane facts about the actual product. We loaded up the tweets so they hit several times per day for three months.
Our client was extremely happy with the over 100% increase in followers for Neater Feeder, and the interactivity of the re-tweets and response continues to grow.
Brazil-Pennsylvania Chamber of Commerce
McDAY designed this lively new logo for the Brazil-Pennsylvania Chamber, which launched in 2014. Its bright, colorful design mirrors McDAY’s ability to create eye-catching logos.