This past Sunday, an average of 111 million people tuned in to watch the big game. Some rooting for the underdog Falcons to win – their last visit to the championships having been in 1999. Others cheering on the always dominating Patriots. But if you were like us, you were there for the commercials.
We spent the past week discussing our favorite ads of the night. Out of our entire roster, only one of our staffers watched the game. But thanks to the internet, we could relive the commercials in all their multi-million-dollar glory.
Susan: It was all about female empowerment! I loved the message behind Audi of America’s spot. Companies the size of Audi working to ensure equal pay for equal work gives hope that we can tell our daughters something different.
James: Hands down 84 Lumber! I watched the ad in a profoundly different light, taking in the distorted narrative of recent events. I can only imagine the ad agency scratching their head and giggling as they created this totally artful and heart wrenching depiction for a company that “apparently” was looking to normalize the concept of a wall. This one may go down in the art and media history books as a key example of nuanced propaganda.
Lisa: Simply for my love of dogs and all things 80s, I must go with Spuds MacKenzie. That bull terrier still knows how to party after all these years. Please do not accept this as an endorsement of Bud Light.
Carly: T-Mobile had a strong showing during the entire game. But even a pun-tastic exchange between Snoop Dogg and Martha Stewart, Justin Bieber Celebration Expert, and Kristen Schaal’s take on Fifty Shades of Grey, couldn’t hold a candle to Bai. That moment I realized Christopher Walken was singing “Bye Bye Bye” immediately brought back a dose of late 90s memories. And in the end, isn’t that the essence of well-done advertising?
Bill: Tide with Terry Bradshaw and Transparent star Jeffrey Tambor may have been one of the best – not only because they used a star taking part in the festivities surrounding the game, but also because the connection and humor were on target – easily an A+.
Natalie: Mr. Clean was one of my favorites. I thought it was well done and updated beautifully for the product, connecting the story and the brand which has been around forever.
Ross: I liked the KIA commercial. It did not take itself too seriously. It was entertaining, memorable, and it follows my philosophy of good television advertising, which is – we don’t pay people to watch our commercials, so we need to give them something to take away as a ‘thank-you’ for paying attention.
Our final favorite was Honda’s Yearbook spot. A simple message done with both heart and comedy. Life is all about chasing your dreams.
From the ladies of the original Hamilton cast adding “and sisterhood” to the lyrics of America the Beautiful to Lady Gaga’s rooftop serenade of America God Bless America/This Land is Your Land – messages of unity, inclusion, and basic human rights were the common thread reminding us of what it means to be an American.