McDay President Susan Stipa Selected as
2018 Irish Echo Small Business 50 Honoree
Philadelphia, PA – April 30, 2018– McDAY, a strategic marketing communications firm based in Center City, Philadelphia, today announced that its president, Susan Stipa, has been named to Irish Echo’s 2018 Small Business 50 list. The Irish Small Business 50 recognizes entrepreneurs and business leaders of Irish heritage throughout the United States who have demonstrated excellence in their respective fields and who currently lead or have founded small businesses of between five and 100 employees.
McDAY is a woman-owned and operated strategic marketing communications firm that provides marketing communications services to clients in a wide range of businesses and industries, particularly companies with a technical or scientific focus.
A chemical engineer by training, Susan was asked to take on sales and marketing responsibility in nearly every scientific/engineering role she held. She found that the creative marketing side of technology was her true passion and took the helm at McDAY in 2013, purchasing the company from its founder. Susan began her career as a process engineer at Rocheand prior to McDAY, was SVP and Commercial Director for Foster Wheeler’s pharmaceutical division. As president of McDAY, Susan leads a powerful team of marketing professionals, many with scientific or technical backgrounds.
Susan’s grandmother and grandfather (family names Cosgrove and Clarke) grew up in the same town of Ballyjames Duff in County Cavan, but never met in Ireland. They married here in the United States and made their home in South Orange, NJ. With so much connectivity between the U.S. and Irish pharmaceutical markets, Susan has maintained a link to Ireland throughout her 35 years in the pharmaceutical and biotechnology industries. She also helps to organize an annual Life Sciences Forum for the Irish American Business Chamber and Network, Inc. (IABCN).
“My grandfather John Cosgrove and grandmother, Margaret Clarke, would be so proud. I am truly honored to be in the company of so many other innovative small business leaders,” Susan said. “Most importantly, I share this award with our entire McDay team. We have continued to thrive as a small firm by filling a specific, important niche in the business world, combining an insider’s understanding of science and technology with a creative drive and – a laser focus on implementation.”
The Small Business 50 Awards are a joint initiative between the Irish Echo, a national weekly newspaper based in Manhattan, and the IABCN. Honorees are selected by the Irish Echo board. This year’s Small Business 50 award ceremony will be held on May 18th at the Union League in Philadelphia.
McDay is a woman-owned strategic marketing company with a unique focus on highly technical products and brands. With chemical engineers, biologists, and mathematicians on staff, McDay helps to define market positions for clients across industries including pharmaceuticals, chemicals, healthcare/medical, financial services, and data intelligence.
About the Irish Echo:
The Irish Echo is a weekly newspaper based in Manhattan, New York City. Founded in 1928, it is the USA’s most widely read Irish-American newspaper, with a readership of 100,000 and circulation of about 60,000. The newspaper is printed in both the United States and Ireland and has newsstand presence in all major American and Irish cities.
About the Irish American Business Chamber & Network, Inc.:
IABCN is a nonpartisan business organization based in Philadelphia, promoting the interests of its members and the development of economic and educational relationships between the United States, Ireland, and Northern Ireland. The IABCN provides growth opportunities through a series of networking forums for businesses and business professionals.