Acumen Analytics is a data analytics client who focuses on human resource data analytics and life sciences data analytics between CROs, CMOs, and owner pharma companies. McDAY’s public relations “coups” for Acumen included a two part article in Life Science Leader (mythical CEO learns Data Analytics approach was the theme), plus a win as Top It Pro, Innovation for the company’s Chief Technology Officer in the Philadelphia Business Journal’s annual awards, as well as articles in Contract Pharma magazine. Our “mathematics cover art” selections for Acumen’s Client Success stories differentiate the company visually at trade shows and are consistently used in their business development outreach.
Scopefish is a drag ‘n drop URS (user requirement specification) app. This normally tedious process can take six months, but Scopefish cuts it to days or minimally, weeks, with the ease of their application.
McDAY is providing trade show support by setting up appointments with key decision makers and creating a buzz with their beta program (only five firms will be “chosen”) and an oversized invitation, which we will leave everywhere at the show. Their “fish” logo is different and eye-catching and will have engineers “swimming” over to the trade show booth.
This is an early-stage fashion technology client who has developed a website that is a virtual showroom for new fashion designers. Their message has evolved to be one that discourages chain-store shopping and encourages “local” patronage of new, indie type designers of jewelry, clothing, shoes and accessories.
McDAY has conducted a (pro-bono) PR campaign for the organization and has successfully placed many eye-catching articles. We’ve also finalized an interview Q&A with one of their sponsors, Danny Noble, a noted NYC designer.