McDAY is a women owned and operated strategic marketing communications firm located in Center City, Philadelphia. The McDAY staff is a group of seasoned professionals, experienced in providing marketing communications services to clients in a wide range of businesses and industries.
Susan Stipa, President
Susan has twenty years in the pharmaceutical, biotechnology, financial services, and healthcare related businesses. Most recently as Commercial Director for Foster Wheeler Biokinetics, she returns to McDAY (after a decade at sister company McLaughlin & Morgan in the 1990s), bringing full circle a life sciences career that began at Hoffmann La Roche, where she ran the bulk powders step of the largest Vitamin C plant in the world at that time. Susan’s B.S. chemical engineering background, coupled with right brain creativity and determined focus on client revenue generation, fuels many a client’s success.
James Applebaum, Director/Interactive Marketing
James oversees McDAY’s interactive development and has created memorable online experiences for McDAY’s clients. James holds a BFA in Graphic Design and has 20+ years experience focused on developing all forms of sales and marketing collateral (print, tradeshow, advertising, branding, and new media). James differentiates himself as a creative resource who adds value to marketing initiatives beyond simply providing design and technical skills. James’ approach is to listen, research, engage, and even challenge the client in an effort to clearly understand the customer’s expectations, expressed goals and long-term initiatives. His knowledge of web development and SEO keeps McDAY’s clients current, and his constant quest to make the online experience for our clients truly purposeful makes him a trusted advisor for McDAY and our clients. James enjoys sailing on the weekends when he is not creating websites at midnight.
Christine Buek, VP, Technical Accounts
Christine brings to McDAY a unique spectrum of experiences. Her career started at Kraft General Foods while earning her BS in Chemical Engineering, with a minor in Physics, from Manhattan College, followed by an MSChE from the University of Delaware. Working closely with the DuPont Composite Materials team, she transitioned to Manufacturing, Research, and Development at Pratt & Whitney. She later took that experience to Boeing, as part of the Composite Materials research group, where she managed production manufacturing of composite material aircraft parts. During her years raising a family, the fun really started. Her creative side took over, and her love of painting flourished. She studied the art of design at the Barnes Foundation in Philadelphia and successfully organized years of school, church, and sports fundraisers. As a first generation Irish-American, Christine learned early on the power of family and community connections, and she builds those same strong connections between McDAY and its clients.
Kathleen Cornwell, Account Manager/Technical Writer
Kathleen comes to us with a B.S. degree in Biology from Bucknell University. In the beginning of her career, she concentrated on agricultural research for Ciba-Geigy, later transitioning to the educational field while coaching soccer and volunteering with the NJ juvenile justice system. Her attention to painstaking detail is beloved by clients who also benefit from the content she prepares for email marketing, websites, and technical articles.
Lynn Kelly, Account Manager
Lynn began her career as a financial bonds analyst for AIG and Aetna and currently spends her time tutoring mathematics to high school students, ranging from algebra and trigonometry to calculus. Nevertheless, she somehow has allowed her creative side to blossom as well. Lynn manages to simultaneously fosters innumerable puppies and dogs and work as the Financial Director for Junior League, all while managing projects for McDAY.
Kathleen Kenneally, Account Manager
A graphic artist who also understands the industrial and engineering world, Kathleen has developed and managed multiple marketing campaigns for engineering and other technology clients over the years. She brings a fresh eye to the creative approach for McDAY clients and is known for working alongside clients on weekends and evenings, putting the final touches on campaigns due for launch on Monday mornings.
Carly A. Giancaterino, Social Media Strategist
Carly has emerged through the ever dense social media fog and cemented herself in our Digital Marketing department. With a strong grasp on an unpredictable market, she is able to take the lead; helping our clients translate their marketing message into interesting, readable, relevant social content.
Which in our client’s highly complex industries can, at times, be no easy task.
Carly’s ties to McDAY run deep and she has been part of our organization since 2002. Throughout her career, she has produced work for Acumen Analytics, De Lage Landen, JJ White Incorporated, Keating, and FosterWheeler (just to name a few!)
Scott Nibauer, Director/Photographer
Scott handles McDAY’s photography and video projects, and with 30 years in the business, he has the type of experience that puts clients at ease. His creative leadership over corporate videos, facility tour videos, subject matter expert vignettes, and studio and location photography shoots are enhanced by his eyes and ears in the editing booth. A native Philadelphian, Scott enjoys exotic travel and the occasional soft pretzel, always with his Leica Camera in hand. You can see some of his work at SNPictures.com.
George Schnitzer, Sales Consultant/ Research Lead
George’s career spans 40 years of sales management in construction, engineering, and pharmaceuticals, with companies such as Technip BioPharm, Foster Wheeler, Kvaerner John Brown, CRS Sirrine, and Lummus Crest, where he held titles at an SVP level in Sales and Marketing for the last 15 years of his career. His strategic viewpoint from inside the E&C industry ensures that campaigns, taglines, and technical writing are 100% on-point. Client sales teams have George to thank for strategic marketing campaigns that actually make it easier to sell to their tough-nosed technical audiences.