McDAY is a women-owned and operated strategic marketing communications firm located in Center City, Philadelphia. The McDAY staff is a group of seasoned professionals, experienced in providing marketing communications services to clients in a wide range of businesses and industries.
Susan Stipa, President
Susan Stipa has thirty-five years in the pharmaceutical and biotechnology world. A chemical engineer by training, she began as a process engineer at Hoffmann La Roche, where she ran the bulk powders step of the largest Vitamin C plant in the world at that time. Wearing a hard hat (and learning quickly not to wear dresses on the manufacturing grated staircases), Susan tourned FDA through the New Jersey facility (now owned by DSM) and later worked for the fluoropolyer division of the Pfaudler Company. Most recently, Susan became SVP and Commercial Director for Foster Wheeler’s pharmaceutical division, in Philadelphia.
Susan was often given sales and marketing responsibility in every scientific/engineering role she had, and the agency she chose in 1988 to assist with those responsibilities was McDay, which she later purchased in 2013 and currently runs as CEO/President. McDay’s focus, not surprisingly, is on PR and strategic marketing for clients that supply to the drug discovery and manufacturing side of the pharmaceutical industry. Susan’s science background, coupled with right brain creativity and determined focus on client revenue generation, has fueled many a client’s success in her four years running the McDay organization.
James Applebaum, Director/Interactive Marketing
James oversees McDAY’s interactive development and has created memorable online experiences for McDAY’s clients. James holds a BFA in Graphic Design and has 20+ years experience focused on developing all forms of sales and marketing collateral (print, tradeshow, advertising, branding, and new media). James differentiates himself as a creative resource who adds value to marketing initiatives beyond simply providing design and technical skills. James’ approach is to listen, research, engage, and even challenge the client in an effort to clearly understand the customer’s expectations, expressed goals and long-term initiatives. His knowledge of web development and SEO keeps McDAY’s clients current, and his constant quest to make the online experience for our clients truly purposeful makes him a trusted advisor for McDAY and our clients.
Christine Buek, VP, Technical Accounts
Christine brings to McDAY a unique spectrum of experiences. Her career started at Kraft General Foods while earning her BS in Chemical Engineering, with a minor in Physics, from Manhattan College, followed by an MSChE from the University of Delaware. Working closely with the DuPont Composite Materials team, she transitioned to Manufacturing, Research, and Development at Pratt & Whitney. She later took that experience to Boeing, as part of the Composite Materials research group, where she managed production manufacturing of composite material aircraft parts. During her years raising a family, the fun really started. Her creative side took over, and her love of painting flourished. She studied the art of design at the Barnes Foundation in Philadelphia and successfully organized years of school, church, and sports fundraisers. As a first-generation Irish-American, Christine learned early on the power of family and community connections, and she builds those same strong connections between McDAY and its clients.
Kathleen Cornwell, Account Manager/Technical Writer
Kathleen comes to us with a B.S. degree in Biology from Bucknell University. In the beginning of her career, she concentrated on agricultural research for Ciba-Geigy, later transitioning to the educational field while coaching soccer and volunteering with the NJ juvenile justice system. Her attention to painstaking detail is beloved by clients who also benefit from the content she prepares for email marketing, websites, and technical articles.
Lynn Kelly, Account Manager
Lynn began her career as a financial bonds analyst for AIG and Aetna and currently spends her time tutoring mathematics to high school students, ranging from algebra and trigonometry to calculus. Nevertheless, she somehow has allowed her creative side to blossom as well. Lynn manages to simultaneously fosters innumerable puppies and dogs and work as the Financial Director for Junior League, all while managing projects for McDAY.
Kathleen Kenneally, Graphic Artist/PR
As a graphic artist who also understands the industrial and engineering world, Kathleen offers the understanding necessary to best help our clients. Her dedication and perfectionism ensure that each project she is on is fully developed and flawless. Her fresh eye and creative approach add a touch of flair as well.
Carly A. Giancaterino, Social Media Strategist
Carly has emerged through the ever-dense social media fog and cemented herself in our Digital Marketing department. With a strong grasp on an unpredictable market, she is able to take the lead; helping our clients translate their marketing message into interesting, readable, relevant social content.
Which in our client’s highly complex industries can, at times, be no easy task.
Carly, who has been with McDay since 2003, uses her BFA with a concentration in Graphic Design and experience with JJ White Incorporated, Keating, Foster Wheeler, Wyeth, and many more companies to inspire creativity in all McDAY’s work. She has been involved in a variety of projects including websites, print ads, brochures, tradeshow booths, multimedia presentations, multi-part mail and email campaigns, vehicle wraps, invitations, and the development of branding and collateral for major clients. She works closely with McDAY’s clients who rely on her prompt, creative, and effective solutions to their needs.
Scott Nibauer, Director/Photographer
Scott handles McDAY’s photography and video projects, and with 30 years in the business, he has the type of experience that puts clients at ease. His creative leadership over corporate videos, facility tour videos, subject matter expert vignettes, and studio and location photography shoots are enhanced by his eyes and ears in the editing booth. A native Philadelphian, Scott enjoys exotic travel and the occasional soft pretzel, always with his Leica Camera in hand. You can see some of his work at SNPictures.com.
George Schnitzer, Sales Consultant/ Research Lead
George’s career spans 40 years of sales management in construction, engineering, and pharmaceuticals, with companies such as Technip BioPharm, Foster Wheeler, Kvaerner John Brown, CRS Sirrine, and Lummus Crest, where he held titles at an SVP level in Sales and Marketing for the last 15 years of his career. His strategic viewpoint from inside the E&C industry ensures that campaigns, taglines, and technical writing are 100% on-point. Client sales teams have George to thank for strategic marketing campaigns that actually make it easier to sell to their tough-nosed technical audiences.