McDAY is a women-owned and operated strategic marketing communications firm located in Center City, Philadelphia. The McDAY staff is a group of seasoned professionals, experienced in providing marketing communications services to clients in a wide range of businesses and industries.
Susan Stipa, President Susan Stipa has thirty-five years in the pharmaceutical and biotechnology world. A chemical engineer by training, she began as a process engineer at Hoffmann La Roche, where she ran the bulk powders step of the largest Vitamin C plant in the world at that time. Wearing a hard hat (and learning quickly not to wear dresses on the manufacturing floor’s grated staircases), Susan toured FDA through the New Jersey facility (now owned by DSM) and later worked for the fluoropolyer division of the Pfaudler Company. Prior to taking over the helm at McDAY, Susan was SVP and Commercial Director for Foster Wheeler’s pharmaceutical division, in Philadelphia.
Often asked to take on sales and marketing responsibility in every scientific/engineering role she had, Susan reached out to McDAY first in 1988, to assist with those responsibilities. Susan found that the creative marketing side of technology was her true passion and purchased the company in 2013. McDAY’s focus, not surprisingly, is on PR and strategic marketing for clients that supply to the drug discovery and manufacturing side of the pharmaceutical industry, the Chemical Process Industry and other technically based organizations. Susan’s science background, coupled with right brain creativity and determined focus on client revenue generation, has fueled many a client’s success in her five years running the McDAY organization.
James Applebaum, Director/Interactive Marketing James oversees McDAY’s interactive development and has created memorable online experiences for McDAY’s clients. James holds a BFA in Graphic Design and has 20+ years experience focused on developing all forms of sales and marketing collateral (print, tradeshow, advertising, branding, and new media). James differentiates himself as a creative resource who adds value to marketing initiatives beyond simply providing design and technical skills. James’ approach is to listen, research, engage, and even challenge the client in an effort to clearly understand the customer’s expectations, expressed goals and long-term initiatives. His knowledge of web development and SEO keeps McDAY’s clients current, and his constant quest to make the online experience for our clients truly purposeful makes him a trusted advisor for McDAY and our clients.
Allie Aronson, Senior Marketing Director Allie brings her 10+ years of marketing experience and expertise in the healthcare technology and nuclear power industries to the McDAY team. She has played key roles in all functional areas of technical marketing organizations, from tactical responsibilities to vendor & client relations to strategic planning. Allie holds a Journalism & Public Relations degree and leverages her combination of technical and creative skill sets to exercise versatility and really think outside of the box.
Prior to McDAY, Allie held an in-house marketing position for a fast-growing medical software company, working with key stakeholders across all functional departments and supporting a sales team of 50+ reps. She has vast experience managing tradeshows, PR/communications, social media, and digital & content strategies. Allie’s true passion for building relationships takes client engagement a step further, driving her ability to foster connectivity and deliver meaningful and measurable results for her clients.
Christine Buek, VP, Technical Accounts Christine brings to McDAY a unique spectrum of experiences. Her career started at Kraft General Foods while earning her BS in Chemical Engineering, with a minor in Physics, from Manhattan College, followed by an MSChE from the University of Delaware. Working closely with the DuPont Composite Materials team, she transitioned to Manufacturing, Research, and Development at Pratt & Whitney. She later took that experience to Boeing, as part of the Composite Materials research group, where she managed production manufacturing of composite material aircraft parts. During her years raising a family, the fun really started. Her creative side took over, and her love of painting flourished. She studied the art of design at the Barnes Foundation in Philadelphia and successfully organized years of school, church, and sports fundraisers. As a first-generation Irish-American, Christine learned early on the power of family and community connections, and she builds those same strong connections between McDAY and its clients.
Hayley Cornwell, Account Manager Hayley comes to us from Google, where she helped small and medium size businesses expand their online presence and sales. She attended Georgetown University in Washington D.C., where she developed her love of marketing and working as part of a team to tell a company’s story.. She enjoys writing of all types, from technical press releases and website copy for clients to short stories about her own life experiences. When she’s not collaborating with her McDAY teammates, you can find her typing away with her Tijuana-born rescue dog snuggled up on her lap.
Kathleen Cornwell, Account Manager/Technical Writer Kathleen comes to us with a B.S. degree in Biology from Bucknell University. In the beginning of her career, she concentrated on agricultural research for Ciba-Geigy, later transitioning to the educational field while coaching soccer and volunteering with the NJ juvenile justice system. Her attention to painstaking detail is beloved by clients who also benefit from the content she prepares for email marketing, websites, and technical articles.
Jennifer Cresswell, Vice President, Strategic Marketing & Operations Jennifer brings a wealth of experience to McDAY from both a creative and operational perspective. Her diverse skill set is grounded by her B.S. in Operations Research and Industrial Engineering from Cornell University and further developed through positions at large corporations, including managing the amazon.com credit card portfolio. Most recently, prior to McDAY, Jennifer deepened her expertise in the role of lead business and marketing consultant for large manufacturing and financial clients, and eventually directing the sales team for a niche agency and consulting firm. Often one to “choose her own adventure” throughout her career, Jennifer is uniquely able to draw upon her experiences to help Susan “run the business” and use them as an integral part of the McDAY team – keeping everyone, McDAY and our clients – on task and on time.
Lynn Kelly, Account Manager Lynn began her career as a financial bonds analyst for AIG and Aetna and currently spends her time tutoring mathematics to high school students, ranging from algebra and trigonometry to calculus. Nevertheless, she somehow has allowed her creative side to blossom as well. Lynn manages to simultaneously fosters innumerable puppies and dogs and work as the Financial Director for Junior League, all while managing projects for McDAY.
Kathleen Kenneally, Graphic Artist/PR As Creative Director and Public Relations Specialist at McDAY, Kathleen is primarily responsible for the development and implementation of marketing, public relations, and graphic design strategies for her clients. She determines the creative direction of branding through the design of both print and electronic marketing communications. Kathleen also specializes in large-scale print design for trade-show and provides Business Development support at conferences. Kathleen has a strong background in the Life Sciences industry having worked for companies such at IPS and Genesis Engineers. Kathleen also served on ISPE Philadelphia’s Board as Vice President of Marketing. Kathleen received Certifications from the University of Pennsylvania in Professional Communications and Moore College of Art in Graphic Design. Kathleen also completed an Associate of Arts Degree at Widener University and went on to Rosemont College for a Bachelor of Science in Marketing.
Carly Giancaterino, Creative/Social Media Strategist Carly has emerged through the ever-dense social media fog and cemented herself in our Digital Marketing department. With a strong grasp on an unpredictable market, she is able to take the lead; helping our clients translate their marketing message into interesting, readable, relevant social content. Which in our client’s highly complex industries can, at times, be no easy task. Carly, who has been with McDay since 2003, uses her BFA in Graphic Design from Philadelphia’s University of the Arts and experience to inspire creativity in all McDAY’s work. She has been involved in a variety of projects including websites, print ads, brochures, tradeshow booths, multimedia presentations, multi-part mail and email campaigns, vehicle wraps, invitations, and the development of branding and collateral for major clients. She works closely with McDAY’s clients who rely on her prompt, creative, and effective solutions to their needs.
Scott Nibauer, Director/Photographer Scott handles McDAY’s photography and video projects, and with 30 years in the business, he has the type of experience that puts clients at ease. His creative leadership over corporate videos, facility tour videos, subject matter expert vignettes, and studio and location photography shoots are enhanced by his eyes and ears in the editing booth. A native Philadelphian, Scott enjoys exotic travel and the occasional soft pretzel, always with his Leica Camera in hand. You can see some of his work at SNPictures.com.
George Schnitzer, Sales Consultant/ Research Lead George’s career spans 40 years of sales management in construction, engineering, and pharmaceuticals, with companies such as Technip BioPharm, Foster Wheeler, Kvaerner John Brown, CRS Sirrine, and Lummus Crest, where he held titles at an SVP level in Sales and Marketing for the last 15 years of his career. His strategic viewpoint from inside the E&C industry ensures that campaigns, taglines, and technical writing are 100% on-point. Client sales teams have George to thank for strategic marketing campaigns that actually make it easier to sell to their tough-nosed technical audiences.