McDAY Helps #DroptheLabel on Small Business Saturday
November 2014 – Small Business Saturday is a perfect launchpad for Colabination’s virtual pop-up shops and their disruptive “Drop the Label” campaign. On Saturday, November 29th, Philadelphia-based Colabination will introduce a limited soft launch of their online fashion runway technology, which allows independent fashion designers to establish an online presence quickly and seamlessly.
Scott Latham, CEO of Colabination, phrased it this way:
A disruptive technology is one that displaces an established technology and shakes up the industry. That is our true goal, to shake up the fashion industry and give consumers alternatives to brand-only fashion. For the last twelve months, we have been perfecting our back-end technology, which makes it simple for anyone to find interesting and undiscovered fashionwear and trends.”