Tis’ the season to appreciate a really good, old-fashioned holiday commercials! Picture sitting around your living room with your friends and family, the smell of a wood-burning fire and pine needles, and then, a brilliantly colored red Coca-Cola slogan and Santa Claus grace your T.V. screen. Coke, notorious for their catchy jingles and upbeat vibes, [ Click Title for Full Article ]
Archives for 2016
November 10, 2016 – McDAY’s president, Susan Stipa, has been elected to The PDE: Philadelphia Trade Association’s Board of Directors.
“I am happy to be able to join some of the leading professionals in the Philadelphia region’s pharmaceutical industry, and appreciate the tradition of an organization that is the oldest pharma trade association in the [ Click Title for Full Article ]
It doesn’t matter if you work in a lab and studied chemistry in college, or if you work in finance and have never touched a scientific journal in your life, everyone thinks science is cool.
As the print industry has made its slow and sad decline, scientific outlets have turned to the web to reach [ Click Title for Full Article ]
Headstrong: 52 Women Who Changed Science and the World
By: Rachel Swabyis
Broadway Books, April 7, 2015
There’s a phrase we use here at McDAY called “creatively scientific”. It’s our way of adding personality to our science-speak.
Headstrong: 52 Women Who Changed Science-and the World, by Rachel Swabyis a non-fiction novel that demonstrates “creatively scientific” [ Click Title for Full Article ]
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
We are thrilled to announce that our client, iBio, a leading provider of plant-based biotechnology for developing and manufacturing biological products, was successful in its application of its proprietary technologies and achieved the first milestone in its commercial development agreement with AzarGen Biotechnologies of South Africa.
“We focus on addressing the consequences of preterm birth with a [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
August 10, 2016, Philadelphia, PA. – Susan Stipa, president of McDAY, announced that the company has become a member of PDA. The Parenteral Drug Association (PDA) is the leading global facilitator of science, technology, and regulatory information. The PDA creates awareness and understanding of important issues facing the pharmaceutical and biopharmaceutical community and delivers education [ Click Title for Full Article ]
Rise of the Rocket Girls, The Women Who Propelled Us, From Missiles to the Moon to Mars, by Nathalia Holt, was a crossover read for me as I do not often combine business and technical reading with relaxation reading. But Rocket Girls should be on the reading list of every scientist, mathematician, and engineer because [ Click Title for Full Article ]
I was visiting one of my favorite little-known museums, the Chemical Heritage Museum, located in the historic district of Philadelphia a few months ago. I found myself reading and then re-reading a small exhibit description, struck by the following statement:
The MYSTERIOUS PHENOMENON of electricity fascinated 18th century natural philosophers (whom we might now [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
February 15, 2016 – The McDAY staff would like to congratulate Bill & Natalie McLaughlin on receiving The 2016 Taoiseach, or “Chieftain,” Award from the Irish American Business Chamber’s (“IABCN”) Ambassador’s Awards.
Natalie McLaughlin is the former president of McDAY and she and Bill McLaughlin continue to advise and assist our McDAY team on a regular and [ Click Title for Full Article ]
Bad habits do hit home, literally.
I recently came across a list on Business Insider’s site discussing 12 bad habits that keep us from being productive and I was struck by how close to home it hit for me. And I say this literally, because I am one of the lucky, in a growing trend, that has the [ Click Title for Full Article ]
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]