BEE PSYCHOLOGY…or how McDAY made connections at BIO2019
Watching our team move through #BIO2019 is like watching bees in a garden. They land, buzzing happily, on a rose or other bloom, the nectar sticks and they move quickly to another blossom, bringing more and more information “home” but also benefiting the environment and the entire hive in the process…
BIO was like that this week – a hive of activity. We set up nearly a dozen appointments with editors and journalists for their clients, buzzing from booth to media room to coffee stand, and in the process of walking and ferrying and connecting our clients and the press, helped both themselves, the press, and the industry in general, simply by being “connectors.”
Our business is fueled by information. The amount of cutting edge information to be absorbed
Thanks to the McDAY team who helped us get ready, and to the editors and journalists so willing to spend time hearing about the latest developments. See you in San Diego next year for #BIO2020.