BEE PSYCHOLOGY…or how McDAY made connections at BIO2019

BEE PSYCHOLOGY…or how McDAY made connections at BIO2019

Watching our team move through #BIO2019 is like watching bees in a garden. They land, buzzing happily, on a rose or other bloom, the nectar sticks and they move quickly to another blossom, bringing more and more information “home” but also benefiting the environment and the entire hive in the process… 

 

BIO was like that this week – a hive of activity. We set up nearly a dozen appointments with editors and journalists for their clients, buzzing from booth to media room to coffee stand, and in the process of walking and ferrying and connecting our clients and the press, helped both themselves, the press, and the industry in general, simply by being “connectors.” 

 

Our business is fueled by information. The amount of cutting edge information to be absorbed at BIO 2019 was literally overwhelming. Of course, the “buzz” was cell and gene therapy, but there was so much more happening in data analytics, engineering, and validation/quality. Our clients in the CDMO and modular space have seen, quite simply a paradigm change in perception of their services. As Susan, McDAY president, put it: “I can remember when CMOs and Modular were the last ditch “little brothers” in manufacturing. I remember a sales boss who literally told me, “CMOs are at the fringes, don’t bother calling on them! Look at these two industries now! Companies like TKModular.com and G-Con are mainstream now, and CDMOs and CMOS, well…..they had their own section at BIO2019 and it was hopping!” 

 

Thanks to the McDAY team who helped us get ready, and to the editors and journalists so willing to spend time hearing about the latest developments. See you in San Diego next year for #BIO2020.