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About

We’re a strategically focused, technical marketing and communications agency.

Welcome to McDay!

We’re a strategically focused marketing and communications agency that makes lasting connections. As a CG Life Agency, we bring together more than 25 years of award-winning experience that brings science to life. Our expert team mixes marketing strategy with creative talent to generate measurable results.

 

When the products and solutions are as complex as those found in chemical process, pharmaceutical, biotechnology, oil and gas, and engineering and construction, we offer scientific and technical expertise with real world experience.

 

From the lab, to manufacturing and to the board room, we have the unique ability to make meaningful connections across industries and work titles.

Who We Are

The McDay Team

At McDay, you’ll find graphic artists, writers and web designers working alongside chemical engineers, mathematicians, biologists, and technologists – eager to partner with you. 

 

Philadelphia, PA is our inspiration and our home office. But in client offices around the world, it is our senior execs, coming to us from global roles with Fortune 1000 companies, who lead client strategy, with a personal commitment and understanding of the challenges.

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President

Susan Stipa

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Chief Operating Officer

Jennifer Cresswell

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Creative Director

Kathleen Kenneally

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Creative | Social Media Marketing

Carly Corwonski

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Creative | Website & Interactive Development

James Applebaum

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Director of Public Relations

Alison Guzzio

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Public Relations Specialist

Alex Zavistovich

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Marketing Director

Megan Boselli

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Technical Account Manager

Lennis Perez

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Junior Public Relations Account Specialist

Emily Steinhauer

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Accomplishments

Awards

While we appreciate the validation we receive from awards, the real awards are creating and delivering campaigns that truly drive profitable revenue for our clients.

Biotechnology 2020 Awards

McDay is recognized as the Best Pharmaceutical Communications & PR Agency in the Mid-Atlantic USA.

Top 25 DesignRush’s Consulting Firms

In 2019, McDay was recognized as a Top PR Consulting firm in the pharmaceutical industry on DesignRush.

Expertise Award: Top PR Firm in Philadelphia

McDay was chosen as one of the Top PR firms in Philadelphia in 2019.

Small Business/ Big Impact Award

Celebrating small businesses who have had an impact on the local economy in Philadelphia, McDay was honored by the Irish Echo organization in May 2018.

Emerald Award for Ingenuity

Given to Susan Stipa in May 2018, this award is for developing the concept of a technically-oriented PR agency.

Top Women in PR

Susan Stipa was honored by PR News as a unique contributor to the field of public relations. The award mentioned how Stipa leverages her unique background as a chemical engineer to deeply appreciate and capitalize on her clients’ strengths, regularly achieving cover story status for them.

We ask a lot of questions. We immerse ourselves in our customer’s business. Then, we get to work.

Our Social Circle

Affiliations

For more than two decades, we’ve been connecting with like-minded organizations, around the world. Our affiliations help drive collaboration, complement our services, and help us drive industry and thought leadership.

cg_life

McDay is a CG Life Agency. CG Life is an integrated marketing and communications agency focused on life science and healthcare. 

tme

A wholly-owned subsidiary of CG Life, The Market Element is a full-service digital marketing agency based in Denver, CO. The agency focuses on the science and technology market and offers compelling and contextual content while leveraging inbound marketing techniques to reach the right buyer at the right time, with the right content. Clients range from the Fortune 500 to the innovative start-ups. The Market Element is a Hubspot Certified Partner.

connell

The Connell Group is a boutique market research, insight and brand strategy consultancy with a passion for customer understanding. Their vast, global expertise and experience with patients, physicians, surgeons, scientists, lab directors, and executives sets them apart in their ability to translate customer insights into more effective brand strategies and growth-driving actions for their clients.

IABCN

The IABCN provides growth opportunities helping business executives exchange information.

pde

Susan Stipa was selected as the first female board member to this prestigious pharmaceutical trade organization.

ispe

Susan Stipa is a founding member of ISPE’s Women in Pharma Committee.