About

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Susan Stipa, President

Susan Stipa has forty years of experience in the pharmaceutical and biotechnology world. A chemical process engineer by training, she began her career at Roche, where she ran the bulk powders step of the largest Vitamin C plant in the world, at that time. Designing water systems and touring FDA through the New Jersey facility (now owned by DSM), she later worked for the fluoropolymer division of the Pfaudler Company and moved to the Philadelphia area. Prior to taking over the helm at McDay, Susan was Commercial Director of Foster Wheeler’s pharmaceutical division, in Philadelphia.

A mother of four, she uses energy found on the tennis court and in quiet writing cubbyholes to develop great relationships with editors and clients in the drug discovery and manufacturing side of pharma, the CPI, petroleum, and manufacturing industries. Susan’s right-brain creativity and engineering mindset have fueled innumerable client marketing campaigns.

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Jennifer Cresswell, Chief Operating Officer

Jennifer Cresswell brings a wealth of experience to McDay from both a creative and an operational perspective. Her diverse skill set is grounded by her B.S. in Operations Research and Industrial Engineering from Cornell University and further developed through her work at large corporations. Prior to McDay, Jennifer deepened her expertise as a lead business and marketing consultant for large manufacturing and financial clients, eventually directing the sales team for a niche agency and consulting firm. Often one to choose her own adventure in business and in life, Jennifer is uniquely able to help Susan run the business, keeping everyone – McDay and our clients – on task and on time.

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Kathleen Kenneally, Creative Director

Kathleen Kenneally is responsible for the development and implementation of creative strategy. She brings the direction of branding to life through the design of print, including large-scale design for trade shows, as well as digital marketing tactics. With a strong background in life sciences, Kathleen has also served as ISPE Philadelphia’s Vice President of Marketing. With certifications from the University of Pennsylvania (Professional Communications) and Moore College of Art (Graphic Design), as well as her Associate of Arts Degree from Widener University and B.S. in Marketing from Rosemont College, Kathleen is an integral part of McDay’s team.

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Carly Corwonski, Creative | Social Media Marketing

Carly Corwonski has emerged through the ever-dense social media fog with a strong grasp of an unpredictable channel. She takes the lead, helping our clients translate their marketing message into interesting, readable, relevant social content, which is often challenging in our clients’ highly complex industries. Carly uses her B.F.A. in graphic design from Philadelphia’s University of the Arts and her experience to inspire creativity in her work. She has been involved in a variety of projects, working closely with McDay’s clients, who rely on her prompt, creative and effective social media strategies.

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James Applebaum, Creative | Website & Interactive Development

James Applebaum focuses on creating memorable online experiences for McDay’s clients. He holds a BFA in graphic design and has more than 20 years of experience developing all forms of sales and marketing collateral. Adding value to marketing initiatives beyond simply providing design and technical skills, James listens, researches, engages, and even challenges the client to best understand their expectations, initiatives and long-term goals. His knowledge of web development and his constant quest to make each client’s online experience truly purposeful, brings considerable value to the McDay team and our clients.

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Alison Guzzio, Director of Public Relations

A public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, e-commerce, manufacturing, chemical and other various global companies. Her strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison is skilled at taking products from conception to roll-out and generating media coverage along the entire product lifecycle. A mom of three, marathon runner, entertainer, aspiring author and motivational speaker, Alison’s energy and passion is parlayed into unsurpassed client relations.

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Alex Zavistovich, Public Relations Specialist

Alex Zavistovich has worked as an editor, publisher and public relations executive for more than three decades. His work has been recognized with awards of excellence from the American Society of Business Press Editors, the Public Relations Society of America and the International Association of Business Communicators. Alex is also a member of the Screen Actors Guild and is the founder of the Poe Theatre on the Air, which produces radio drama adaptations of the works of Edgar Allan Poe.

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Megan Boselli, Marketing Director

Megan Boselli is a linear thinker with a vibrant, creative flare. She leverages her technical degree from Penn State University, balanced with her nearly 20 years of experience in marketing, analytics and account management from small start-ups to large corporations. Megan thrives on challenges and is known for her relentless drive to tackle any client issue, large or small, and develop marketing solutions that result in measurable success. In her spare time, Megan truly enjoys spending time with her family, running and studying Italian language and culture.

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Lennis Perez, Technical Account Manager

Lennis Perez holds a M.S. in Chemical Engineering and comes from the E&C industry (Lummus Technology, Koch Modular Process Systems, and De Dietrich). She added marketing to her portfolio of skills during her tenure at Koch Modular Process Systems, launching a re-brand exercise as well as a full-scale engagement campaign for existing clients. Her experience in sales and marketing in the manufacturing space is key for translating the technical aspects of our clients into marketable content for editorial use.

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Emily Steinhauer, Junior Public Relations Account Specialist

An organizational whiz at heart, Emily Steinhauer is always focused and determined when handling complex projects for McDay’s clients. From initial planning through completion, Emily moves projects seamlessly forward, making sure goals and milestones are met. With a background in the pharmaceutical field and a B.S. in Biology from St. Joseph’s University, Emily uses her creativity to overcome any obstacles she faces whether in project management or public relations.  A mom of two and an avid cyclist, Emily also enjoys exploring new cultures and discovering new foods.