When I first met Susan Stipa, I had no idea she was a chemical engineer let alone that she had worked in the world of Pharma. During my first encounter meeting Susan, I stood in a desolate lobby building waiting upon her arrival. Within minutes, this petite, red-headed woman walked in, phone to cheek [ Click Title for Full Article ]
BEE PSYCHOLOGY…or how McDAY made connections at BIO2019
Watching our team move through #BIO2019 is like watching bees in a garden. They land, buzzing happily, on a rose or other bloom, the nectar sticks and they move quickly to another blossom, bringing more and more information “home” but also benefiting the environment and the entire hive in the process…
Scientific Reporting: How Do I Keep Up?
Science is ever-changing, and with advances and discoveries now being made at an unprecedented pace, it has become more difficult for science reporters to keep up. In 2018 alone, we saw 3D printed lungs, evidence of past microbial life on Mars, lab-grown meat, and a new non-opioid withdrawal drug, amongst many other discoveries across [ Click Title for Full Article ]
Billboards and Novels Spark Brain Circuitry
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
The Foundation of Sales Calls
At McDay we believe that successful marketing should tie directly to the sales effort. We are often asked to help our clients connect with prospects in the pharmaceutical and chemical industry because of our long associations inside those businesses.
One of our Board Advisors, George Schnitzer, comments on the art [ Click Title for Full Article ]
A Fourth of July Send Off–Philadelphia Bound
This Fourth of July, I set off some fireworks of my own. Rather than cozying up on a blanket and watching the sky light up with friends, I spent my evening packing up my Nissan Altima and sending out those final “I’ll see you soon!” texts. The next morning I crawled out of bed, made [ Click Title for Full Article ]
Oh What a Wonderful (Mc)DAY: The View From My First Three Weeks
I had the pleasure of meeting Susan Stipa, the President of McDAY, a year and a half ago in Asheville, NC during a trip to support a dear friend running a marathon. Full transparency, we were not participating in the race! However, we were slinging waters and protein bars with the best of them. We [ Click Title for Full Article ]
A Guide To Virtual Offices
As a marketing and English major at the University of Maryland, the opportunity to intern at McDAY over summer seemed almost too good to be true. An internship that combined both of my majors, offered experience I never expected to gain as a rising junior; with the ability to have flexible hours and sit in [ Click Title for Full Article ]
Holiday Ads Are Here
Not The Super Bowl…But…Almost As Great: Holiday Ads Are Here! And it’s not too late to get on Santa’s Nice List
I’m that girl. The one that watches football with the guys. Hates to be in the kitchen washing dishes and gossiping when there’s a game on. But secretly I also LOVE commercials. And it [ Click Title for Full Article ]
Treating Clients Like People
It was a strange moment. A colleague said to me last week: “Someone told me that I should become more of a “b*tch” to really make it in the business world. They say I’m just too nice.”
I turned so fast I almost swerved across the yellow line (yes,I was driving), to deliver my answer: [ Click Title for Full Article ]
