A technical marketing firm focused on pharmaceutical, biotech, chemical, finance
I had honestly never realized that trees could grow so large. Or that the Northwest, from Washington and Oregon, up through British Columbia, was truly a giant-tree-making climate.
I am always interested in science and industrialization and this book wove both into a heartbreaking story.
The history of [ Click Title for Full Article ]
By: Global Health & Pharma News
Imagination is driven by information. That is one of the core beliefs behind the team at McDay, as it seeks to understand core technical information and transform it memorably, allowing its client’s clients to truly connect with the message. Every industry need communications and PR [ Click Title for Full Article ]
I’m usually so glad to have a place like McDay to post science type treatises on subjects that none of my friends ever want to hear about. But whales? Everyone I spoke to when reading Spying on Whales, by Nick Pyenson, had a “whale story” of their own to share.
What goes around comes around.
I believe in coincidences having meaning. Just looking at our
first month in the warm embrace of our new parent company, CGLife. Seemingly random events make life feel more
purposeful.
And if I’m kidding myself, well then I am OK with that [ Click Title for Full Article ]
When I first met Susan Stipa, I had no idea she was a chemical engineer let alone that she had worked in the world of Pharma. During my first encounter meeting Susan, I stood in a desolate lobby building waiting upon her arrival. Within minutes, this petite, red-headed woman walked in, phone to cheek [ Click Title for Full Article ]
Watching our team move through #BIO2019 is like watching bees in a garden. They land, buzzing happily, on a rose or other bloom, the nectar sticks and they move quickly to another blossom, bringing more and more information “home” but also benefiting the environment and the entire hive in the process…
Science is ever-changing, and with advances and discoveries now being made at an unprecedented pace, it has become more difficult for science reporters to keep up. In 2018 alone, we saw 3D printed lungs, evidence of past microbial life on Mars, lab-grown meat, and a new non-opioid withdrawal drug, amongst many other discoveries across [ Click Title for Full Article ]
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
At McDay we believe that successful marketing should tie directly to the sales effort. We are often asked to help our clients connect with prospects in the pharmaceutical and chemical industry because of our long associations inside those businesses.
One of our Board Advisors, George Schnitzer, comments on the art [ Click Title for Full Article ]
This Fourth of July, I set off some fireworks of my own. Rather than cozying up on a blanket and watching the sky light up with friends, I spent my evening packing up my Nissan Altima and sending out those final “I’ll see you soon!” texts. The next morning I crawled out of bed, made [ Click Title for Full Article ]
