Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
Why him and not me?
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
Bad Habits Hit Home
Bad habits do hit home, literally.
I recently came across a list on Business Insider’s site discussing 12 bad habits that keep us from being productive and I was struck by how close to home it hit for me. And I say this literally, because I am one of the lucky, in a growing trend, that has the [ Click Title for Full Article ]
I love Linzer Tortes
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]
Have It Your Way: Ad Slogans of the Past
You know you are a certain age when you ask someone if they remember “Where’s the Beef?” ad campaign and they smile. If you are too young to remember it, check it out here; it still cracks me up:
The woman in the famous Wendy’s commercial was Clara Peller, who was 81 when the [ Click Title for Full Article ]
Scientific Writing for a Non-Scientific Audience
I came across this interesting article on scientific journalism, Writing for a Scientific Audience recently:
It made me think about how scientists learn to express complicated subjects for those outside their own disciplines. In college, one of the best things about majoring in the sciences was forgoing long essays on “My Favorite Place on Campus” [ Click Title for Full Article ]
Creativity is a Cornerstone of Engineering
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
Are you a Dog Person? Profiling Your Customers While Walking the Dog
On a walk with my 12-year-old golden retriever, a fellow stroller stopped to pet him and as we waved goodbye, said, “always nice to meet another dog person.” That got me thinking about how certain terms bring to mind certain attributes. If this stranger and I had met without the leash attached to my wrist, [ Click Title for Full Article ]
Safety Glasses and Reading Glasses, Unite!
Scientists and writers? The two professions bring to mind images that, initially, feel completely at odds – test tubes and laboratories versus pens and computers, equations and logic versus language, dialogue and creative use of adjectives, for example. Dare I say safety glasses versus reading glasses?
This is a chasm that has always seemed much [ Click Title for Full Article ]
