Science is ever-changing, and with advances and discoveries now being made at an unprecedented pace, it has become more difficult for science reporters to keep up. In 2018 alone, we saw 3D printed lungs, evidence of past microbial life on Mars, lab-grown meat, and a new non-opioid withdrawal drug, amongst many other discoveries across [ Click Title for Full Article ]
McDay Attending BIO 2019
May 2019 – Philadelphia, PA.
McDay has announced its intention to attend the BIO Convention in Philadelphia June 3-6th. The team is fresh off last month’s attendance at Interphex in NYC, where meetings with editors and clients helped strengthen their unique position as one of the only strategic marketing communications firms [ Click Title for Full Article ]
Billboards and Novels Spark Brain Circuitry
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
Holiday Ads Are Here
Not The Super Bowl…But…Almost As Great: Holiday Ads Are Here! And it’s not too late to get on Santa’s Nice List
I’m that girl. The one that watches football with the guys. Hates to be in the kitchen washing dishes and gossiping when there’s a game on. But secretly I also LOVE commercials. And it [ Click Title for Full Article ]
Happy Mother’s Day!
Mother’s Day is not just the ‘mother of all mail days’ as proclaimed by Jerry Seinfeld’s arch nemesis, Newman. It’s Mother’s Day! Our day to celebrate our moms and show gratitude for everything they have done, and continue to do, for us. I went around the office and asked some of my co-workers to share [ Click Title for Full Article ]
McDAY named as one of the top PR firms in Philadelphia
Expertise.com has chosen McDAY as one of the Top PR firms in Philadelphia. Out of 386 PR firms in the Philadelphia area, McDAY was chosen for its outstanding reputation, credibility, and experience. One other criteria that made us very proud – Availability. As Expertise puts it, top scores for “Availability” were given for firms that [ Click Title for Full Article ]
McDAY Recaps Their Favorite Ads of the Big Game
This past Sunday, an average of 111 million people tuned in to watch the big game. Some rooting for the underdog Falcons to win – their last visit to the championships having been in 1999. Others cheering on the always dominating Patriots. But if you were like us, you were there for the commercials.
We [ Click Title for Full Article ]
How Coca-Cola is #Winning the Holidays
Tis’ the season to appreciate a really good, old-fashioned holiday commercials! Picture sitting around your living room with your friends and family, the smell of a wood-burning fire and pine needles, and then, a brilliantly colored red Coca-Cola slogan and Santa Claus grace your T.V. screen. Coke, notorious for their catchy jingles and upbeat vibes, [ Click Title for Full Article ]
I love Linzer Tortes
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]
Have It Your Way: Ad Slogans of the Past
You know you are a certain age when you ask someone if they remember “Where’s the Beef?” ad campaign and they smile. If you are too young to remember it, check it out here; it still cracks me up:
The woman in the famous Wendy’s commercial was Clara Peller, who was 81 when the [ Click Title for Full Article ]