Science is ever-changing, and with advances and discoveries now being made at an unprecedented pace, it has become more difficult for science reporters to keep up. In 2018 alone, we saw 3D printed lungs, evidence of past microbial life on Mars, lab-grown meat, and a new non-opioid withdrawal drug, amongst many other discoveries across [ Click Title for Full Article ]
McDay Attending BIO 2019
May 2019 – Philadelphia, PA.
McDay has announced its intention to attend the BIO Convention in Philadelphia June 3-6th. The team is fresh off last month’s attendance at Interphex in NYC, where meetings with editors and clients helped strengthen their unique position as one of the only strategic marketing communications firms [ Click Title for Full Article ]
Billboards and Novels Spark Brain Circuitry
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
The Foundation of Sales Calls
At McDay we believe that successful marketing should tie directly to the sales effort. We are often asked to help our clients connect with prospects in the pharmaceutical and chemical industry because of our long associations inside those businesses.
One of our Board Advisors, George Schnitzer, comments on the art [ Click Title for Full Article ]
McDAY welcomes Belchim Crop Protection to their portfolio
Philadelphia, PA, July 19, 2018 — McDAY, Philadelphia-based Technical Public Relations and Advertising Agency, has announced last month a new and exciting addition to its chemical and biologics client portfolio: Belchim Crop Protection USA (Belchim). Belchim is the largest independent global producer of agrochemical and biological products.
Belchim Crop Protection USA recently opened a U.S. [ Click Title for Full Article ]
Holiday Ads Are Here
Not The Super Bowl…But…Almost As Great: Holiday Ads Are Here! And it’s not too late to get on Santa’s Nice List
I’m that girl. The one that watches football with the guys. Hates to be in the kitchen washing dishes and gossiping when there’s a game on. But secretly I also LOVE commercials. And it [ Click Title for Full Article ]
Treating Clients Like People
It was a strange moment. A colleague said to me last week: “Someone told me that I should become more of a “b*tch” to really make it in the business world. They say I’m just too nice.”
I turned so fast I almost swerved across the yellow line (yes,I was driving), to deliver my answer: [ Click Title for Full Article ]
5 Things Every Technical Company Needs from Their Marketing Team
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
RoundUp: Top 5 Science News Sites to Follow
It doesn’t matter if you work in a lab and studied chemistry in college, or if you work in finance and have never touched a scientific journal in your life, everyone thinks science is cool.
As the print industry has made its slow and sad decline, scientific outlets have turned to the web to reach [ Click Title for Full Article ]
Six Steps to Getting Your Scientific Clients Published
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
A Monstrous Profession: McDay’s Ghostwriting Class Hot Topic at Patton Middle School
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
Brainstorming: When It Rains, It Pours Ideas
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
Why him and not me?
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
I love Linzer Tortes
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]
Beck Group Unleashes Destini Profiler at ISPE Annual
November 2, 2015 – Philadelphia – The Beck Group will be unveiling the newest virtualization tool for manufacturing design, at the Annual ISPE meeting next week in Philadelphia. “Early facility design and process integration decreases time to market,” says Steve Springer, Director, Beck Group. The current planning and design process for new and retrofit manufacturing projects [ Click Title for Full Article ]
McDay President Hosts County Mayo Q&A for Irish Businesses
October 8, 2015, Castlebar, County Mayo: Susan Stipa, president of McDAY, will be hosting a lunchtime Q&A sesssion for inc60, at the Innovation Business Centre in Castlebar, County Mayo this Friday, October 9, 2015. Called “First Steps for Doing Business in the US,” participating companies will receive expert guidance and learn how to navigate the [ Click Title for Full Article ]
Creativity is a Cornerstone of Engineering
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
Are you a Dog Person? Profiling Your Customers While Walking the Dog
On a walk with my 12-year-old golden retriever, a fellow stroller stopped to pet him and as we waved goodbye, said, “always nice to meet another dog person.” That got me thinking about how certain terms bring to mind certain attributes. If this stranger and I had met without the leash attached to my wrist, [ Click Title for Full Article ]
