When I first met Susan Stipa, I had no idea she was a chemical engineer let alone that she had worked in the world of Pharma. During my first encounter meeting Susan, I stood in a desolate lobby building waiting upon her arrival. Within minutes, this petite, red-headed woman walked in, phone to cheek [ Click Title for Full Article ]
Watching our team move through #BIO2019 is like watching bees in a garden. They land, buzzing happily, on a rose or other bloom, the nectar sticks and they move quickly to another blossom, bringing more and more information “home” but also benefiting the environment and the entire hive in the process…
Philadelphia, PA, June 3, 2019 McDay announced today that they have been recognized as one of the Top PR Firms in Philadelphia. Expertise is a firm that rates many types of businesses, and for PR, use the following criteria in evaluating PR firms: Reputation, Credibility, Availability, Professionalism and Experience. McDay was chosen out of [ Click Title for Full Article ]
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
At McDay we believe that successful marketing should tie directly to the sales effort. We are often asked to help our clients connect with prospects in the pharmaceutical and chemical industry because of our long associations inside those businesses.
One of our Board Advisors, George Schnitzer, comments on the art [ Click Title for Full Article ]
Philadelphia, PA, July 19, 2018 — McDAY, Philadelphia-based Technical Public Relations and Advertising Agency, has announced last month a new and exciting addition to its chemical and biologics client portfolio: Belchim Crop Protection USA (Belchim). Belchim is the largest independent global producer of agrochemical and biological products.
Belchim Crop Protection USA recently opened a U.S. [ Click Title for Full Article ]
McDay President Susan Stipa Selected as
2018 Irish Echo Small Business 50 Honoree
Philadelphia, PA – April 30, 2018– McDAY, a strategic marketing communications firm based in Center City, Philadelphia, today announced that its president, Susan Stipa, has been named to Irish Echo’s 2018 Small Business 50 list. The Irish Small Business 50 recognizes entrepreneurs [ Click Title for Full Article ]
I had the pleasure of meeting Susan Stipa, the President of McDAY, a year and a half ago in Asheville, NC during a trip to support a dear friend running a marathon. Full transparency, we were not participating in the race! However, we were slinging waters and protein bars with the best of them. We [ Click Title for Full Article ]
It was a strange moment. A colleague said to me last week: “Someone told me that I should become more of a “b*tch” to really make it in the business world. They say I’m just too nice.”
I turned so fast I almost swerved across the yellow line (yes,I was driving), to deliver my answer: [ Click Title for Full Article ]
September, 2017 – McDay is pleased to announce the publication of another article, pitched and drafted by our technical PR staff and writers, alongside a talented CRB Consulting Engineers and GSK group of engineers.
The two organizations collaborated on a project to establish a baseline value for carbon emissions contributions in the biopharma area, and identify [ Click Title for Full Article ]
Innovative Solution Wins SPARK Social Enterprise and Ireland’s Best Young Entrepreneur Competition
WILMINGTON, Delaware, September 19, 2017 – When Lisa Marie Clinton had the first glimmer of an idea for her educational platform, Avail, building a global business was the furthest thing from her mind. An experienced tutor with a background in applied behavior [ Click Title for Full Article ]
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
Expertise.com has chosen McDAY as one of the Top PR firms in Philadelphia. Out of 386 PR firms in the Philadelphia area, McDAY was chosen for its outstanding reputation, credibility, and experience. One other criteria that made us very proud – Availability. As Expertise puts it, top scores for “Availability” were given for firms that [ Click Title for Full Article ]
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]