April 2020Global Health & Pharma (GHP), a global information-sharing community, has presented McDAY, a CG Life agency, with a 2020 Biotechnology Award. McDAY earned honors as the Best Pharmaceutical Communications & PR Agency in the Mid-Atlantic USA region. Learn More
Best Pharmaceutical Communications & PR Agency – Mid-Atlantic USA
By: Global Health & Pharma News
Imagination is driven by information. That is one of the core beliefs behind the team at McDay, as it seeks to understand core technical information and transform it memorably, allowing its client’s clients to truly connect with the message. Every industry need communications and PR [ Click Title for Full Article ]
Billboards and Novels Spark Brain Circuitry
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
5 Things Every Technical Company Needs from Their Marketing Team
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
The Maximizer, The Futurist, and The Discoverer at PepTalk 2017
McDAY, a PDE member company specializing in technical PR and marketing for life sciences and the chemical industry, recently attended PepTalk, Protein Science Week in San Diego to help launch a new chromatography column for Gore’s PharmBIO division. Gore is the same company that keeps us warm and dry w/ GoreTex(R), and their PharmBio division [ Click Title for Full Article ]
Six Steps to Getting Your Scientific Clients Published
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
Brainstorming: When It Rains, It Pours Ideas
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
I love Linzer Tortes
I love Linzer Tortes. Those cookies with the fluffy powdered sugar and the raspberry jam you can see oozing through the scalloped cut hole in the center of the sandwiched cookie?
I bet I could count on one hand the number of people who know about this passion of mine. Mom and Dad. My [ Click Title for Full Article ]