When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
Brainstorming: When It Rains, It Pours Ideas
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
Staff Meetings on the Run
Summer, 2015 – McDAY’s staff meetings in June were held all over the area. The newest member of the McDAY team, Christine Buek, VP Technical Accounts, and President Susan Stipa regularly meet while jogging, and the two also met with Kathleen Kenneally, Account Manager, at Tir Na Nog in Philadelphia, prior to the Irish American Business Chamber end of year [ Click Title for Full Article ]