April 2020Global Health & Pharma (GHP), a global information-sharing community, has presented McDAY, a CG Life agency, with a 2020 Biotechnology Award. McDAY earned honors as the Best Pharmaceutical Communications & PR Agency in the Mid-Atlantic USA region. Learn More
Billboards and Novels Spark Brain Circuitry
“An Unusual Recommendation for Creating the Best Campaigns,” By Susan Stipa
Driving aimlessly really does help.
Our clients are engineers and scientists – and by now, you know my opinion on that group’s level of creativity. Ha, caught you!!
You thought you’d be reading [ Click Title for Full Article ]
The Foundation of Sales Calls
At McDay we believe that successful marketing should tie directly to the sales effort. We are often asked to help our clients connect with prospects in the pharmaceutical and chemical industry because of our long associations inside those businesses.
One of our Board Advisors, George Schnitzer, comments on the art [ Click Title for Full Article ]
5 Things Every Technical Company Needs from Their Marketing Team
When it comes to marketing a complex product, or creating buzz about your highly technical company, it can be hard to figure out what the right team actually looks like. Whether it’s getting you the attention you deserve at trade shows, publishing your experts’ articles in leading industry magazines, or simply finding ways to help [ Click Title for Full Article ]
Six Steps to Getting Your Scientific Clients Published
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
Client reaches milestone in agreement with biotechnology company
We are thrilled to announce that our client, iBio, a leading provider of plant-based biotechnology for developing and manufacturing biological products, was successful in its application of its proprietary technologies and achieved the first milestone in its commercial development agreement with AzarGen Biotechnologies of South Africa.
“We focus on addressing the consequences of preterm birth with a [ Click Title for Full Article ]
Why him and not me?
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
Creativity is a Cornerstone of Engineering
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
Safety Glasses and Reading Glasses, Unite!
Scientists and writers? The two professions bring to mind images that, initially, feel completely at odds – test tubes and laboratories versus pens and computers, equations and logic versus language, dialogue and creative use of adjectives, for example. Dare I say safety glasses versus reading glasses?
This is a chasm that has always seemed much [ Click Title for Full Article ]