This Fourth of July, I set off some fireworks of my own. Rather than cozying up on a blanket and watching the sky light up with friends, I spent my evening packing up my Nissan Altima and sending out those final “I’ll see you soon!” texts. The next morning I crawled out of bed, made [ Click Title for Full Article ]
A Guide To Virtual Offices
As a marketing and English major at the University of Maryland, the opportunity to intern at McDAY over summer seemed almost too good to be true. An internship that combined both of my majors, offered experience I never expected to gain as a rising junior; with the ability to have flexible hours and sit in [ Click Title for Full Article ]
Another Published Article for GSK: Carbon Footprint and Sustainability Focus
September, 2017 – McDay is pleased to announce the publication of another article, pitched and drafted by our technical PR staff and writers, alongside a talented CRB Consulting Engineers and GSK group of engineers.
The two organizations collaborated on a project to establish a baseline value for carbon emissions contributions in the biopharma area, and identify [ Click Title for Full Article ]
Planting the Seed for Speed
Nearly a Sweep…
Not the World Series. That came down to the last second of a seventh game.
But, our client, iBio? We gave them a no-hitter and a sweep this month.
Pharmaceutical Manufacturing featured iBio’s CMO facility and story on their cover for October.
And BioPharm International published a 2500 word e-book on plant-made [ Click Title for Full Article ]
Six Steps to Getting Your Scientific Clients Published
A Perfect Subject for Halloween: Technical Ghostwriting
You work in public relations? We live in your world.
With one exception. Brain cells are on 1000% full illumination when our scientist and engineering clients talk to us – and our own brain cells often quiver in fear, admiration and simple astonishment at the incredible brainpower on [ Click Title for Full Article ]
A Monstrous Profession: McDay’s Ghostwriting Class Hot Topic at Patton Middle School
Unionville, Pennsylvania – April 25, 2016 When the Charles F. Patton Middle School launched its first Writers Day, McDAY’s writer-at-heart (and chemical engineering-trained) president, Susan Stipa, presented two sessions on “Ghostwriting” to the eighth grade creative writing classes of Mr. Brian Kelley. “This is the first year we are putting Writers Day together, but we [ Click Title for Full Article ]
Brainstorming: When It Rains, It Pours Ideas
Quick tips for more successful brainstorming sessions.
We are continually challenging our clients to brainstorm with us for article topics. Finding a good topic for an article can be the most difficult part of the writing process. So how do you find not just a good, but a great topic?
The way to get good [ Click Title for Full Article ]
Why him and not me?
Been wondering why your colleagues are being asked to speak at so many industry events? What about your old engineering classmate who is appearing in all the pharmaceutical technical publications you read?
You never even knew he could write!
His clients are really noticing. He is making a personal name for himself as a Subject Matter Expert, and [ Click Title for Full Article ]
Scientific Writing for a Non-Scientific Audience
I came across this interesting article on scientific journalism, Writing for a Scientific Audience recently:
It made me think about how scientists learn to express complicated subjects for those outside their own disciplines. In college, one of the best things about majoring in the sciences was forgoing long essays on “My Favorite Place on Campus” [ Click Title for Full Article ]
Creativity is a Cornerstone of Engineering
Engineers and scientists are certainly considered some of the smartest individuals around. Even in engineering school there were hierarchies – electrical engineering and biochemical or chemical are considered the toughest disciplines, with mechanical and computer and civil engineering considered more tolerable amid an extremely challenging 4-5 years of schoolwork.
I am going to make a [ Click Title for Full Article ]
Safety Glasses and Reading Glasses, Unite!
Scientists and writers? The two professions bring to mind images that, initially, feel completely at odds – test tubes and laboratories versus pens and computers, equations and logic versus language, dialogue and creative use of adjectives, for example. Dare I say safety glasses versus reading glasses?
This is a chasm that has always seemed much [ Click Title for Full Article ]
