Temenos Software sought an innovative approach to connect directly with the credit union sector. They were open to e-mail campaigning, but McDAY recommended a 3Dimensional approach – direct mail, e-mail, and sales team calls, to deliver their message. Pulling quotes found in Formula One racing and designing a stylish campaign with accompanying gifts, McDAY seamlessly tied the energy and decisiveness of those athletes to the flexibility and forward-thinking attitude that embodies Temenos Software.
With a strong presence in Ireland, this venture capital firm was interested in building their brand recognition in Delaware. McDAY was hired to develop articles in the local business press, quickly placing stories in the Philadelphia Business Journal, Wilmington News Journal, Technical-ly DE, and others, as well as designing a city-wide scavenger hunt to raise awareness among local entrepreneurs for SmartInvest’s “Life’s a Pitch” events. McDAY handled the news and social media development for the company, developing “Gerry’s Tips” after hearing the presentations made by their dynamic CEO, Gerry Moan. Mentoring startups in order to develop stronger presentations and streamlined messaging was also part of McDAY’s work with SmartInvest. When the company went to Temple University to mirror the same “Life’s a Pitch” programming, McDAY followed and supported PR and event efforts for the university’s many biotech and medical device startups.
De Lage Landen
De Lage Landen (“DLL”), the leasing arm of global bank Rabobank, hired McDAY to design numerous global campaigns in 2007. To this day, the McDAY-designed “Many Shades of Blue” campaign is used throughout the company’s marketing. Many Shades of Blue was the original theme for a 3Dimensional campaign, using highly targeted direct mail and email outreach. Beautifully wrapped gifts such as chocolate covered blueberries, a “blues” CD of music, and blue origami birds were mailed to CFOs in the copier industry to generate interest and excitement for the Office Technology Group. A global Welcome package for leasing clients was developed and used throughout the company as well. A daily video screened “Clear Focus” video campaign kept McDAY writers extremely busy, as this client wanted fresh content generated daily on Leasing News, Employee News, Vendor News, and Something Humorous. Cameras and later, video cameras, were sent out to DLL clients requesting shots of their client’s offices and employees, tying the internal DLL sales teams closer to their clients.
Having worked with the team at McDAY in previous roles, the new Chief Marketing Officer at Freedom Mortgage called us in during week one of her new role.
McDAY worked with an existing gold “eagle” theme and recommended a refreshing use of black and white photography with a bright splash of a red and white flag, which immediately updated the Freedom Mortgage imagery. Using this design, we produced multiple brochures for a variety of market segments for the company.
Our response time on finalizing brochures for three different products was given great feedback: “McDAY has a terrifically easy team to work with, even under pressure.”
Client Confidential – A Florida-based Insurance company sought out McDAY to help them expand their SEO reach and improve their Pay Per Click traffic after expanding their offices in California and Washington State.