JW Pepper launched a new division, Pepper Fundraising, to add a fundraising service to their business. Very different than their sheet music business, space where Pepper has tremendous name recognition, the fundraising space is highly competitive. JW Pepper had been asked by its clients to find ways to help the education sector combat falling music & arts budgets and to make it viable for smaller groups, such as glee clubs and jazz bands to raise money. In addition, JW Pepper wanted specifically to use PR, because all other marketing was handled internally, and their CMO wanted to learn more about how to use this tactic. She asked if McDAY would train her staff in how to develop effective PR campaigns, so McDAY developed a PR campaign for the new division, using over 50 different pitches, and was able to place articles in dozens of music and sports publications, including Flute Talk, Mom’s Team, and Team Insight. A radio spot was secured on Candy O’Terry’s Morning MAGIC 106.7, WMJX out of Boston. McDay conducted bi-weekly from sessions, including practicing calls to journalists with written pitch scripts, to encourage the JW Pepper team to get comfortable with developing unique “spins” when reaching out to the press. By including the marketing staff in the brainstorming for pitch development, placing multiple articles for the team, McDay left the company with an enduring PR methodology that they could apply to future roll-outs and products.
This luxury dog feeder, which prevents spills from hitting the hardwood floors for its target high-income homeowners, needed a sprucing up of marketing tactics to further connect with potential clients in a fun, yet meaningful way. Every ad looked the same – attractive senior citizens participating in golf or having drinks out on the patio – but had too much clutter and thus, no senior living company stood out.
McDAY developed a Twitter avatar, a neighborhood dog, who tweeted gossipy facts about his puppy, cat, and human neighbors on a regular basis, supplementing the more mundane facts about the actual product. We loaded up the tweets so they hit several times per day for three months.
Our client was extremely happy with the over 100% increase in followers for Neater Feeder, and the interactivity of the re-tweets and response continues to grow.
Brazil-Pennsylvania Chamber of Commerce
McDAY designed this lively new logo for the Brazil-Pennsylvania Chamber, which launched in 2014. Its bright, colorful design mirrors McDAY’s ability to create eye-catching logos.
In-house #OnTheNiceList 2017 Christmas Campaign
2017 Has been a Year when The Naughty List might appear to have dominated the news.
Here at McDAY, we’re trying to change that; one Nice action at a time. We strive to make the Nice List every day, not just during the holiday season. Just think what would happen if each and every one of us focused on doing one Nice thing per month…per week…per day?
Santa and his elves would certainly have their work cut out for them, but then again, with everyone #OnTheNiceList, they should be focusing on making and delivering toys for all those #Nice children. (And let their PR and Marketing firm take care of the rest!).
We hope you enjoy this short humorous interview with Santa (known in his hometown of Philadelphia as Kristopher Aloysius Kringle IV).