Philadelphia, PA, July 19, 2018 — McDAY, Philadelphia-based Technical Public Relations and Advertising Agency, has announced last month a new and exciting addition to its chemical and biologics client portfolio: Belchim Crop Protection USA (Belchim). Belchim is the largest independent global producer of agrochemical and biological products.
Belchim Crop Protection USA recently opened a U.S. company headquarters office in Wilmington, DE and had considered several firms, before selecting McDAY to help with brand building and broadcasting their message in the U.S.
The company’s crop protection solutions incorporate the longstanding innovation and R&D strength of their European parent, and they have aggressive plans to leverage that reputation and product portfolio across several niche and large crop markets here in the United States. Belchim’s personalized “boots in the fields” technical support model promotes hands-on education and engagement with the agronomists and growers to help inform decision making of their crop protection needs.
“We are thrilled to have the opportunity to work with this world-class company,” said Susan Stipa, President of McDAY. “Whenclientslike Belchimcome to us, withmany new and innovative products and molecules, our job to simply get the word outbecomes much easier.”
McDAY will be working very closely with the general and communications management at Belchim Crop Protection USA to develop pertinent and frequent stories in the press, and strengthen outreach to customers, beginning with a e-newsletter entitled “Crop Companion,” which launched last month, plus development of a memorable social media presence to augment recruiting efforts, all designed to spread the news about Belchim’s U.S. market entrance.