Acumen Analytics is a data analytics client who focuses on human resource data analytics and life sciences data analytics between CROs, CMOs, and owner pharma companies. McDAY’s public relations “coups” for Acumen included a two part article in Life Science Leader, a win as Top It Pro, Innovation for the company’s Chief Technology Officer in the Philadelphia Business Journal’s annual awards, and articles in Contract Pharma magazine. Our “mathematics cover art” selections for Acumen’s Client Success stories differentiate the company visually at trade shows and are consistently used in their business development outreach.
Asked to participate in an in-house technology day by one of their key partners – who happens to be one of the largest automotive manufacturers in the world – W.L. Gore & Associates reached out to McDAY to help them create an experience showcasing their unique proprietary technology solutions for the automotive industry. McDAY first provided the high-level concept and then took a deep dive into the design of the experience, focusing on the key high-level and product-specific messaging and working closely with the project sponsor and product specialists. The result was a museum-style space that features both Gore’s current technology and its technology that is now in the developmental stages. In addition to the designs for the physical space, McDAY designed a promotional e-mail campaign, flyers, posters, and even a map to guide attendees throughout the room.
Gore continues to develop new technologies for the automotive industry that focus on on protection and reliability, including automotive vents, SMT EMI gaskets and grounding pads, and fuel cell components. Additionally, they apply their experience and product knowledge from other industries to develop new solutions to the automotive industry’s ever-changing needs.
Scopefish is a drag ‘n drop URS (user requirement specification) app. This normally tedious process can take six months, but Scopefish cuts it to weeks or even days with the ease of their application.
McDAY’s Ambassadorship program helps clients set up appointments with key decision-makers in the pharmaceutical industry.
For Scopefish, their beta program was being debuted at Interphex and other conferences, and they needed McDAY’s assistance.
We designed an oversized invitation, and a giveaway, which invited attendees to come and view the engaging live demo at
This is an early-stage fashion technology client who has developed a website that is a virtual showroom for new fashion designers. Their message has evolved to be one that discourages chain-store shopping and encourages “local” patronage of new, indie type designers of jewelry, clothing, shoes and accessories.
McDAY has conducted a (pro-bono) PR campaign for the organization and has successfully placed many eye-catching articles. We’ve also finalized an interview Q&A with one of their sponsors, Danny Noble, a noted NYC designer.