McDAY is a women-owned and operated strategic marketing communications firm located in Center City, Philadelphia. The McDAY staff is a group of seasoned professionals, experienced in providing marketing communications services to clients in a wide range of businesses and industries.
Susan Stipa, President Susan Stipa has thirty-five years in the pharmaceutical and biotechnology world. A chemical engineer by training, she began as a process engineer at Hoffmann La Roche, where she ran the bulk powders step of the largest Vitamin C plant in the world at that time. Wearing a hard hat (and learning quickly not to wear dresses on the manufacturing floor’s grated staircases), Susan toured FDA through the New Jersey facility (now owned by DSM) and later worked for the fluoropolymer division of the Pfaudler Company. Prior to taking over the helm at McDAY, Susan was SVP and Commercial Director for Foster Wheeler’s pharmaceutical division, in Philadelphia.
Often asked to take on sales and marketing responsibility in every scientific/engineering role she had, Susan reached out to McDAY first in 1988, to assist with those responsibilities. Susan found that the creative marketing side of technology was her true passion and purchased the company in 2013. McDAY’s focus, not surprisingly, is on PR and strategic marketing for clients that supply to the drug discovery and manufacturing side of the pharmaceutical industry, the Chemical Process Industry, and other technology-based organizations. Susan’s science background, coupled with right brain creativity and determined focus on client revenue generation, has fueled many a client’s success in her five years running the McDAY organization.
Jennifer Cresswell, Vice President, Operations & Strategy Jennifer brings a wealth of experience to McDAY from both a creative and an operational perspective. Her diverse skill set is grounded by her B.S. in Operations Research and Industrial Engineering from Cornell University and further developed through her work at large corporations, including a position managing the amazon.com credit card portfolio. Most recently, prior to McDAY, Jennifer deepened her expertise in the role of lead business and marketing consultant for large manufacturing and financial clients, and eventually directing the sales team for a niche agency and consulting firm. Often one to “choose her own adventure” throughout her career, Jennifer is uniquely able to draw upon her experiences to help Susan “run the business” and use them as an integral part of the McDAY team, keeping everyone – McDAY and our clients – on task and on time.
Alison Guzzio, Public Relations A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, e-commerce, manufacturing, chemical, and various global companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners, and customers. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages. A mom of three, marathon runner, entertainer, an aspiring author and motivational speaker, Alison’s energy and passion is parlayed into unsurpassed client relations.
James Applebaum, Web | Video Development Lead James oversees McDAY’s interactive development and has created memorable online experiences for McDAY’s clients. He holds a BFA in Graphic Design and has 20+ years of experience focused on developing all forms of sales and marketing collateral (print, tradeshow, advertising, branding, and new media). Able to differentiate himself as a creative resource who adds value to marketing initiatives beyond simply providing design and technical skills, James’ approach is to listen, research, engage, and even challenge the client. In doing so, he manages to evaluate and understand the customers’ expectations, expressed goals, and long-term initiatives. His knowledge of web development and SEO keeps McDAY’s clients current, and his constant quest to make the online experience for our clients truly purposeful makes him a trusted advisor for McDAY and our clients.
Hayley Cornwell, Account Manager | Technical Writer Hayley comes to us from Google, where she helped small and medium-sized businesses expand their online presence and sales. She attended Georgetown University in Washington D.C., where she developed her love of marketing and working as part of a team to tell a company’s story. Her Account Management skills are highly appreciated both internally and by McDAY clients, whose complex marketing projects require precision, creativity, flexibility, and unparalleled organizational skills. Hayley enjoys writing of all types, from technical press releases and website copy for clients to short stories about her own life experiences.
Kathleen Kenneally, Creative Director | PR As Creative Director and Public Relations Specialist at McDAY, Kathleen is primarily responsible for the development and implementation of marketing, public relations, and graphic design strategies for her clients. She determines the creative direction of branding through the design of both print and electronic marketing communications. Kathleen also specializes in large-scale print design for trade-show and provides Business Development support at conferences. Her strong background in the Life Sciences industry stems from her work for companies such as IPS and Genesis Engineers. Kathleen also served on ISPE Philadelphia’s Board as Vice President of Marketing.
With certifications from the University of Pennsylvania in Professional Communications and Moore College of Art in Graphic Design, as well as her Associate of Arts Degree from Widener University and Bachelor of Science in Marketing from Rosemont College, Kathleen is an integral part of McDAY’s team.”
Carly Corwonski, Creative | Digital Marketing Carly has emerged through the ever-dense social media fog and cemented herself in our Digital Marketing department. With a strong grasp on an unpredictable market, she is able to take the lead, helping our clients translate their marketing message into interesting, readable, relevant social content. In our clients’ highly complex industries, this can, at times, be no easy task. Carly, who has been with McDay since 2003, uses her BFA in Graphic Design from Philadelphia’s University of the Arts and her experience to inspire creativity in all McDAY’s work. She has been involved in a variety of projects, including websites, print ads, brochures, tradeshow booths, multimedia presentations, multi-part mail and e-mail campaigns, vehicle wraps, invitations, and the development of branding and collateral for major clients. She works closely with McDAY’s clients, who rely on her prompt, creative, and effective solutions for their needs.
Scott Nibauer, Director | Photographer Scott’s 30 years in photography and video projects allows him to work with ease and grace but also to put our clients at ease, knowing he has experience in spaces from the manufacturing floor to the boardroom. His creative leadership over corporate videos, facility tour videos, subject matter expert vignettes, and studio and location photography shoots always results in something eye-catching and sure to engage our clients’ customers. You can see some of his work at SNPictures.com.
George Schnitzer, Sales Consultant | Research Lead George’s 40 years of sales management in construction, engineering, and pharmaceuticals give him tremendous insight into our clients day-to-day concerns. George has experience at companies such as Technip BioPharm, Foster Wheeler, Kvaerner John Brown, CRS Sirrine, and Lummus Crest, and has held titles at an SVP level in Sales and Marketing for the last 15 years of his career. His experience guarantees that McDay is coming up with revenue-focused strategies, campaigns, and technical writing for our clients.